Privacy Policy

Last updated on September 29, 2011.

We respect your privacy, and your e-mail addresses will never be sold or shared with other organizations. You have the option at any time to remove your name from our mailing list by sending us an e-mail or clicking the "opt-out" link on all of our email messages.

This policy discloses the privacy practices of Sekonic Corporation of Japan, and its distributors. Sekonic is not responsible for the content or the privacy policies of Web sites to which it may link.

In this Privacy Policy, you will find the answers to the following questions:

What information does Sekonic gather/track about you?
What does Sekonic do with the information it gathers/tracks?
With whom does Sekonic share the information it gathers/tracks?
How do I opt out of future mailings if I provided my contact information?
Other information: Compliance with Legal Process

What information does Sekonic gather/track about you?

Registration: During a free selection process prior to using the site, Sekonic requires that you choose a country; this indicates where you live and assigns your browser a cookie to remember this choice. This allows us to display the appropriate local Sekonic Distributor and resellers. You may choose another country or delete the cookie at any time you choose.

Purchases made direct:
Sekonic does not sell direct to the public, and collects no information about you for this purpose.

Contests, special offers, surveys:
On occasion, Sekonic also collects additional personal information from subscribers in connection with optional contests or optional special offers. We do not share this information with third parties.

Sekonic may collect additional personal information from subscribers in connection with optional surveys. Information that you provide in answer to optional survey questions may be shared, but only in the aggregate, with advertisers and partners unless we notify you at the time of collection.

Cookies:
Sekonic employs cookies to recognize you and your access privileges to our Web site, as well as to track site usage. Google's cookies are used both to track site usage data and for offsite remarketing campaigns (learn more here). You may opt-out of Google's use of cookies for remarketing by visiting the Google advertising opt-out page.

Banner links in e-mails:
We use a proprietary system to track metrics provided by our Email Service Provider (ESP) during e-mail campaigns. The links in our e-mail messages pass through the ESP's Web site only to track whether an e-mail has been opened or a link clicked on. Please keep in mind we do not have access to any information except whether an e-mail has been opened or clicked on.

IP addresses:
Sekonic logs, via Google Analytics, IP addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. We do not use IP address logs to track your session or your behavior on our site.

Log files:
Log data is only used in aggregate to analyze use of our Web site.

What does Sekonic do with the information it gathers/tracks?

Statistical analysis:
Sekonic may perform statistical analyses of user behavior in order to measure interest in the various areas of our site (for product development purposes). In these statistical analyses, we will disclose information to third parties only in aggregate form. Personal information about you as an individual subscriber will not be provided to any third party without your consent, except under the circumstances described in Compliance with Legal Process below.

E-mail:
If you provide your e-mail information while requesting literature, during opt-in, when purchasing a product, during an event that we are attending and where we are gathering customer data, or while requesting a free promotional item, Sekonic will periodically send you promotional e-mail about services offered by Sekonic and its partners. In addition, the e-mail address provided by you at registration may be used by Sekonic to ask for participation in user surveys, feedback on the Web site and existing or prospective products and services, or information to better understand our users. User surveys greatly help us to improve our Web site, and any information we obtain in such surveys will not be shared with third parties, except in aggregate form.

We use e-mail links located in the site's Contact Us area to allow you to contact us directly with any questions or comments you may have. We will use your e-mail address to respond directly to those questions or comments.

Except as permitted by this policy, Sekonic does not send unsolicited e-mail.

Data security:
To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place physical, electronic, and managerial procedures to protect the information we collect online.

With whom does Sekonic share the information it gathers/tracks?

Sekonic shares the information it gathers, in aggregate form only, with partners. We will not release personal information about you as an individual to third parties, except under the circumstances described in Compliance with Legal Process below. You can request that your name be removed from all future mailings by using the opt-out options included in all e-mail messages.

Compliance with Legal Process

We may disclose personal information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use Sekonic; or (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).

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